The Development Strategy Research Of Dayu Online Bookstore

With the development of China's Internet,E-commerce is gradually transformed into a new consumption ways,and the online bookstores can be said that pioneer of Chinese e-commerce sales.Online bookstore affects the entity,many entities make the online purchasing as a new sales channel.Compared with the traditional entities,the online bookstore is a new marketing model.IT is not noly the challenge of entities,but also the times requirements of the development's Chinese e-commerce.The paper make the DAYU online bookstore as a research object,through the china' e-commerce researches of the operating environment,technology,and regulatory,analyzed the status of e-commerce development in China.According to the DAYU online bookstore SWOT analysis,to pint that the development opportunities in currently,and the threats faced by the enterprise.Based on the known of the enterprise' inferiority,DAYU online bookstore should to build the core competitiveness of enterprises with the advantages of enterprise.Then to find an effective way for enterprise survival and development in a competitive environment.and based of it,the author designs the enterprise development strategy.In the choice of development strategy,the author use of the strategic position and action evaluation matrix,from the financial strength,industrial strength,environmental stability and competitive advantage four dimensions of quantitative indicators to evaluate and select corporate strategic position,through the SPACE structural drawings,and select the Offensive,professional,co-operative development strategy.Human is the key factor of Strategies implement.If the hesitation of employees master-level and the amount of information make the allowance of the employees understanding to the business development strategy,then execution result has the allowance with the development strategy makers.In order to make the enterprises development strategies to implement effectively,and play a major role in enterprises operations.In the implementation process of the development strategy must have a series of security measures,the measures includes organizational structure desgin,relevant human resources strategy,strengthen corporate culture and so on.Enterprise development is a dynamic composition,then strategies must be combined with the characteristics of enterprise development.With the business environment changes,the enterprises need to follow the different stages of enterprises development,gradually improve and refine the development strategies.In the paper,based on the study of e-commerce and strategies and,using the strategic analysis tool,the author design the DAYU online bookstore development strategy and make the implementation plan,with strong practicality.There is a certain reference to the other enterprises development strategies study.