The Study Of Online Bookstore's The State Of Art And Corresponding Emergency Strategy In Our Country

Online bookstore is new bookstore mode with developing of network technique. It holds more advantages than traditional bookstore. Building the online bookstore can induce middle link in book selling and save a lot of human and non-human resources besides offer more bibliography information .In addition reader of shopping online wasn't restricted any longer by area, it enlarge issue scope of publication maximum limit. Just because these strongpoint, online bookstore can develop short notice. The rise of the online bookstore, in fact it is foregone conclusion of Internet and EC developing book industry. It makes both traditional book selling and way of buying books happen radical change. With the development of Internet, progress of electronic commerce, our country publish realizes stronger and stronger that Internet brings an immense treasury of trade chance, so all kinds of publishment race to control Internet for development of themselves. They make corporate image by Internet and sale promotion books in order to publish him to many Internet users, improve enterprise popularity and get outstanding account. Online publishing enterprise either stores or publishing company, almost process activity about selling books online. Aim at such cosmically opportunity and challenge, full-scale and scientific analytical study about online bookstore's the state of art in our country is the most urgent situation. My thesis starts from living circumstance of online bookstore and EC theory, through analytical study of currently online bookstores the state of art and questions, besides use for reference successful experience and mirrors about excellent online bookstore both here and abroad, and try my best to find out a road of suiting our country and Chinese characteristics. I divide the paper into three parts as following: Part A: Conditions of existence and the base of a theory about the online bookstore. This part is an outer cause from the actual circumstances of Internet developing rapidly to EC's developing step by step, and an inter cause of its shortcoming of traditional book selling system. So it points out the foregone conclusion of online bookstore was born and developing. Part B: The online bookstore's status quo, characteristics and primal problems. This part analyses in detail the online bookstore's status quo, through introduce the excellent online bookstore both here and abroad. It points out concretely thumbprint and superiority of the online bookstore relative to traditional bookstore. At the same time, it also points out the bottleneck about restricting the online bookstore in our country. Part C: Corresponding emergency strategy on accelerated development the online bookstore in out country. According to the above paragraphs' problems which all kinds of the online bookstores faced developing and utilize EC's theory, this part brings forward the corresponding emergency strategy from information infrastructure, settlement system, thought management model, website construct, service notion, flow of material system, trademark conscious and so on.