Developmental Strategy For Golden Key Bookstore In Zigong Under The Background Of E-commerce

With the breakthrough and development of electronic commerce technology,the book industry can realize that electronic commerce will become the growth point of industry development profit,therefore,under such development background,it is urgent to explore the electronic commerce model suitable for self-development from the traditional mode.This article is based on the empirical study of the golden key bookstore in Zigong,according to the internal and external environment of the current gold key Bookstore,put forward the idea of how to carry on the strategic transformation,setting up an e-business platform that meets the development of the enterprise itself,and further strategic choice,develop feasible strategic measures and marketing programs in the context of the industry.First,The author reviews and reviews the current research status of e-commerce at home and abroad,combination the related theories of the development of electronic commerce,The empirical analysis of the gold key bookstore in Zigong is carried out,The strategic environment of the bookstore is analyzed by means of PEST?SWOT and other tools,to choose the most suitable strategy for the development of the bookstore.The goal of the strategy is a diversified way of operation,differential operating means,The low cost market competition strategy and so on to form the overall development strategy of the golden key Bookstore,Finally,the measures for the smooth implementation of the safeguard strategy are put forward,To form an e-business development model with emphasis,goal and plan,in order to improve the core competitiveness of the gold key bookstore in the industry,so as to improve its market competitiveness.