The Changes And Development Of TV Food Programs In The New Media Era

In the information age,the change of people’s life is great.Meanwhile,the way and process of people accepting information is gradually changing unconsciously.For the people of today,it is in a period of great changes in technology and technology.Meanwhile,in the television industry,all kinds of new media are gradually rising.Compared to the previous non internet era,the main way to obtain information is TV news reports,but in the continuous change of information technology,the traditional television media market share gradually decreased.Even some people believe that new media based on information technology can replace traditional television media.Especially the TV program from the end of delicacy,TV gradually towards the end of mobile phone,only from the original TV turned to new media front,on the tip of the tongue "Chinese" played a very good effect,it uses the traditional way of making TV broadcast,but in the end the new media promotion won applause.This paper is from this point of view,to analyze the impact of new media on traditional TV program visual delicacy,to Zhejiang film "star is shining" kitchen as a case,and elaborates the features of the new media visual and related concepts,to discuss the rapid development of information technology in the modern,how to make a breakthrough of traditional TV media the bottleneck of the development of the existing,find a belongs to own development road.