Research On The Image Of Female Athletes In Online Media

With the continuous development of the Internet and the improvement of the status of female athletes,the network media attention for female athletes are more and more,the network media plays an increasingly important role in the construction of the image of female athletes.Therefore,this paper studies the image of female athletes in the network media from the perspective of sina sports.Through the analysis of a large number of female athletes of the image of news,news photos,video news content sina sports,and access to a large number of relevant literature,using content analysis method,mathematical statistics,logic analysis and other research methods,draws the following conclusion:1.Sina media for the construction of female athletes stadium image into the more for the tenacious struggle of the positive image of women in the field of life outside of the image,advertising,media image,public image is mostly positive,controversial female athletes image,but some female athletes retired after the image is also very optimistic and complete the transformation of the image of the perfect retirement.Female athletes good media image helps to promote the development of sports undertakings;and shaping the public image of the society can bring some positive energy;with the development of economy,the commercial value of female athletes have been excavated and reflected.2.the image of female athletes and the image of female athletes constructed in the Sina media in the comments of sina sports netizens are in a certain deviation.3.with the development of the times,the image of female athletes did not break through the original stereotype,but also showed the development of a diversified image.4.Comparison of sina sports in the construction of the image of male and female athletes,the image of female athletes in the coverage of the length of the content,compared with men,there are gender differences,the image of female athletes stillexist.5.the factors that influence the image of female athletes in the network media are various,including the social factors,the factors of the athletes themselves,the factors of the network media and the cognitive level of the audience.should reflect your research through the above analysis,we hope to be able to network media to provide a reference in the construction of the image of the female athletes,also hope that the mainstream media can play a guiding role,play a positive role for the construction of the network media female athletes,make good sportsmanship of our athletes can be widely spread.