Research On The Professional Identity Of Contemporary Newspapers In The Change Of Media Environment

At present,the professional identity of Chinese journalists is facing the trend of "alienation" or even "degradation",showing a "propagandist","news communicator","operator" and other multi-role mixed state.This is mainly due to the changes in the social living environment.First,the state is in the social transition period,political,economic,cultural and other multiple areas have changed.Second,science and technology have brought about changes in the order of communication and citizen news began to occupy the mainstream of communication.In addition,“news migrant workers" argument began to prevail,and it is to a certain extent accepted by the public.As the media backbone,newspaper readers continue to drain,advertising business continues to shrink,changing pressure continues to intensify,and increasingly difficult to survive.For the newspaper practitioners-journalists,communication behavior and psychological activities have also changed,in the country,the market,professional and other multiple contexts.In addition to concerned about the news itself,they began to pay more attention to their own survival and development prospects.In this context,this needs further investigation about the degree of recognition of journalists on journalism.The news professional community is the link to keep the news practitioners.Journalists gather together through common interests,beliefs and knowledge,so as to maintain the development of journalism.In this paper,with the theory of professional identity,it used some reporters of Qilu Evening News as research subjects,used the methods of field investigation and content analysis,so as to focus on the current status of professional recognition of newspaper practitioners and promote the construction of news professional community.This paper is divided into five parts.The introduction part explains the background and significance of the research,summarizes the relevant research at home and abroad,defines the research object,and explains the research method and the innovation point.The first chapter defines the concept of journalists' professional identity and its constituent elements.It divides career recognition into occupation and identity,and then defines the concept of professional identity.At the same time,it also summarizes the selected interviewees.The second chapter is the key part,which focuses on the status quo of Qilu Evening News reporter's professional identity,and divides the journalist's professional identity into the field of legitimacy and deviation from the field of news boundary.Legitimacy Disputes are the objective and true standards established by the mainstream political forces and journalists of the country.The two on what is the news profession does not form a completely consistent view.Deviation from the field in the field of legality controversy,the typical form of news anomie.It is excluded by professional journalists.In the field of legitimacy controversy,from the motives,news awareness,self-identity were explained.In the field of deviation,the main deviation from the problem of occupational identity change in the crisis,the news profession self-examination,cognitive and behavioral contradictions and struggles and professional loyalty reduction and separation desire.In the third chapter,because the news deviates from the field,especially the anomie of the news destroys the audience's right to know,it affects the social image of the news media.Therefore,this chapter mainly elaborates on the reasons of deviating from the field,from four aspects: social environment In the media environment,the paper media is affected by the impact from the media,itself is also facing the pressure of the transition;colleagues also environmental aspects of the environment,but also the development of the media,It is divided into two parts,namely fake news,the emergence of ethical conflicts and the exaggeration of the self-community of the newspaper;in the organizational environment,the newspaper is faced with the problem of the obscure and the standard of the rising space.In the last chapter,we will reflect on the professional identity of the journalists,and promote the construction of the news professional community by improving the media ecology,promoting the specialization of news education and the idealism to save the newspaper.At present,there are certain problems in the professional identity of the newspaper.The establishment of news professionalism encountered some barriers.The concept of career changes in the newspaper.The news of the loyalty and satisfaction of the news is declining.The news ideal is fading in the gradual.The community is also facing the challenge and its opportunities.