The Study On The Community News Of "QiLu Evening News"

With the development of the times, the progress of science and technology, information communication more efficient, exclusive news is becoming less and less, and media homogenization competition is increasingly fierce.Now, the information is in vast amounts,but that the content is king is still a truth, no matter how technology developed, the media which want to have the competitiveness of sustainable development, still needs to have strong content support. The media needs to find a new breakthrough, so community news which close to civilian life and was ignored in the past" trifles", began to enter into people’s vision, began to receive more and more attention. The ceaseless development of cities, ceaseless emerge in large numbers in the city community, also provide a reliable guarantee of realityfor community news development.The qilu evening news opened up a community news column in the earliest.This article through to community journalism theories, in order to sort out of the theoretical development of community news. In addition this paper is focused on the" Qilu Evening News" community news content and characteristic analysis. The first is the" Qilu Evening News" community of each of the plates were presented and the comb, then the community news conducted a content analysis, focused on sharing" Qilu Evening News" community news topic content and characteristics, a part of another focus is placed on the" Qilu Evening News" community news feature analysis," Qilu Evening News" community news the news service community, form the characteristic brand, is very worthy of careful study, another" Qilu Evening News" regularly held at various community service activities are worthy of reference and other media," Qilu Evening News" doing very good is, it’s perfect to community service and information integration. In addition" Qilu Evening News" news reports and news language is very characteristic, this paper has a detailed analysis.