| With the development of new media technology and Internet technology,WeChat has become an innovative service mode of university library.Since 2013,the domestic university library service mode has entered the development stage since,the current domestic academic libraries have almost all opened the WeChat public platform service model.WeChat is relying on the public platform of University Library from the traditional university library database resources,or the platform of mobile library,library,library aims to provide news and information query service,and interact with users of WeChat platform,its service object is college students,teachers and researchers.University Library WeChat public platform has not only become an important platform for information publishing,publicity and user services,but also become an important entrance to the user for mobile reading.However,in reality,a lot of WeChat public platform construction of University Library at the beginning to attract a large number of users,with the passage of time and lack of effective operation and maintenance,loss of a large number of users,in the maintenance of a period of time,it is difficult to continue to operate it,as a library face job,can not play a very good effect in actual service.The number and activity of users is the key factor for the success of the information service model of the library of the university library,WeChat,it will directly affect the user's viscosity,the effect and the service value of WeChat's public platform.Therefore,the University Library WeChat public platform services can maximize its effectiveness,to a large extent depends on the continuous use of the user's attention.Study on the public platform of university library users of WeChat continued usage of help for the University Library WeChat public platform operation and maintenance to provide targeted improvement and operation and maintenance,the university library is WeChat public service platform from the "technology platform as the center" to "user center" transformation,thus to provide more in line with the needs of users of information service,improve the service quality and the ability of WeChat public platform.Based on this,this paper mainly do the following aspects of work:First of all,the analysis and summary of concept characteristics,WeChat public platform of University Library of Public Library WeChat platform,users continue to use the behavior theory,information user behavior theory at home and abroad,and lay a theoretical foundation for the study of.From the theory of continuous use of theexpansion of the information system,the factors of quality,the new media environment,WeChat public platform user subjective norm and other aspects of the join,construct the user WeChat public platform of university library sustainable use behavior model,and analyze the impact of various factors,put forward the corresponding assumptions.Secondly,empirical study.The design of the questionnaire,selected survey questionnaire,processing and analyzing data by SPSS and AMOS17.0,first using SPSS validated questionnaire data reliability and validity,the use of AMOS17.0 to verify the model and hypothesis test,the empirical results show that the theory of the extended ECM-ISC model to users of WeChat public platform of University Library sustained attention behavior the research has good applicability,perceived usefulness,user satisfaction and Expectation Confirmation are key factors of users of WeChat public platform of university library must consider the continued use of research;perceived playfulness and perceived privacy security features of the new media environment of WeChat public platform of university library is not obvious to the user behavior of sustained attention influence;information quality WeChat public platform of University Library through the user perceived usefulness of Have the indirect effect of households continuing attention,system quality and service quality of user intention sustained attention directly affect the user intention;sustained attention to vulnerable to a direct positive effect on interpersonal relationship and the surrounding media.Finally,according to the results of empirical analysis,from the WeChat public platform and information service function,improve the quality of operation and promotion,publicity and other aspects put forward the corresponding countermeasures and suggestions,in order to provide theoretical basis for the promotion and operation management of WeChat public platform of University library. |
PDF Full Text Request