Research On Mobile Phone Users To Use Two-dimensional Code Will

With the rapid development of mobile Internet, combined with theintelligent mobile phone and3G network is becoming more and more popular,the two-dimensional code and intelligent mobile phone, two-dimensional codein many fields will be widely used, the market prospect is very broad. With thepopularization of two-dimensional code and fast fashion, security problem oftwo-dimensional code is also cause for concern.Development by combing our two-dimensional code technology,summarizes the factors influencing the intention to use mobile phonetwo-dimensional code user, combined with the security risks exist in thephenomenon of users using two-dimensional code technology, puts forward theresearch question; on the review of relevant theories and literatures of riskperception and self efficacy of combination model, accept theory and technologyof rational behavior, using interview study on perceived risk, on the user’s senseof self-efficacy and behavior intention are analyzed, and put forward thehypothesis, constructs the research model of intention to use mobile phonetwo-dimensional code user; through empirical research, the mobile phonetwo-dimensional code usage intention has carried on the massive questionnairesurvey; finally statistical analysis and the PLS operation on the effective data,verifies the hypothesis.The main conclusion as following:(1) Study on the model of1: construction can reflect the user intention touse dynamic and behavior in the use of mobile phone two-dimensional code, canclearly find the two-dimensional code knowledge, perceived risk, perceivedinformation and self-efficacy of related user intention and behavior.(2) There is significant effect of2: two-dimensional code knowledge of theuser perceived risk, user code knowledge is rich, perceive lower risk of mobilephone two-dimensional code; when the user has a wealth of two-dimensionalcode knowledge, their perception to the two-dimensional code technologyinformation will be sufficient, and vice versa; user self-efficacy with two-dimensional code knowledge accumulation and increased gradually, the useof mobile phone two-dimensional code will also appear.(3) Users access to the unknown field information from thetwo-dimensional code market information complex, is conducive to the users ofmobile phone two-dimensional code technology and information securityproblem understanding, can reduce the psychological pressure and uncertaintyproblems, so that the user is reduce the perceived risk.(4) With the external uncertain factors decrease, the user trust degree tomobile phone two-dimensional code upgrade, perceived risk gradually reduced,so the user can produce will use more; when the user familiar with thetwo-dimensional code technology and that its ability to avoid potential safetyproblems, natural use will be increased. Empirical study found, the userintention to use mobile phone two-dimensional code directly influence itsbehavior.Finally, the author analyzes the shortcomings in the research process,summarized the research significance and innovation, proposes the assumptionand expectation for the future research.