Research On The Industrial Development Of Network-made IP Dramas

In 2015,IP became the high-frequent vocabulary of China's TV market.A total of 57 online TV series were released in 2015,involving 25 IP plays,accounting for 44% among the annual Internet TV drama.The network homemade IP drama in this theise refers to the TV series first appeared on the Internet or the video site participating in its production process,by purchasing the film and television adaptation rights of online literature.The emergence of this Network homemade IP drama is in favor thanks to a series of policy issued by the State Administration of Radio: “a play with two stars” with hitting the online pirated video activities and restricting on the introduction of foreign drama.In addition,the popularity of the 4G network and the smart phones and entertainment needs of the audience are also the reasons of the rising of network homemade IP drama.This thesis consists of five chapters: the first chapter is the review section,which mainly deals with the background information and the literature review.The second chapter is an overview of the online home-made IP series,which mainly includes the definition and the types of the development of the online home-made IP series industry,etc.The third chapter mainly discusses the development situation about the network IP homemade drama industry,and its development generally experience four periods including the producing,nurturing and liquidation and super liquidation,and the chain mode of its development can be discribed as TV +movie + + game + other derivative chain form.The fourth chapter is about the existing problems of the IP network homemade play in its industry development,which mainly concentrated in theuneven distribution of capital,the rough adaption of the sreenplay,the singleness of the deprivation chain in the development of the whole industry and so on.The fifth chapter mainly puts forward suggestions and countermeasures from the aggregate aspects for network homemade IP industry development,including improving the quality of network drama script especially story structure and lines of writing,improving filming techniques and later special effects;extending the industrial chain and the complement broadcasting on the website and the TV station.This paper from the perspective of the manufacturers(video web site),the development of the IP network homemade drama and industrial development of the related content,comb series IP development process and change,designed to show IP video website development make recommendations.