Chinese Video Site Profitability Study

After the advent of Web2.0era, the Internet has undergone a tremendous change, as the broadband penetration continues to improve, the network becomes ubiquitous. The impact of the network penetrates into the fields of politics, economy, culture and technology deeply, gradually changing people's lives.Since the birth of YouTube in the United States, the video sites have surged throughout the world, especially in China, in the special political and economic environment, the video site industry constantly reshuffled and innovated in the past few years, and after seven years of development it gradually becomes an important part of the network economy.The paper is about the profitable research of Chinese video sites, to analyze the external information environment for Chinese video sites, the development of the industry, the typical cases, the experience value and profit model and other aspects, to summarize the general characteristics of the video site and profitability issues, and to present its unique value.First of all, describe the background and significance of the topic, research purpose and methods, research status, and related concepts and so on.Secondly, analyze the external information environment of the video site, to indicate the information technology environment, the information political environment, information economy and information cultural environment change, which affect the development of the video site in the past few years.Thirdly, analyze the video site which is the main body of the video services market, select the typical cases at home and abroad to analyze their respective advantages and briefly discuss the characteristics of the competition in the market within the industry. And identify the common profit bottlenecks of the industry.Fourthly, extract the experience value of the video site and explain the charm of the video site which attracts investment and the users from the analysis of several cases in the previous chapter.Finally, list and explain several profit models which the video sites are exploring, describe the value chain of the online video industry briefly, indicate different industrial chain of different types of the video sites,t and explain and predict the trend of the industry development. Think about profit models of the video sites and the trend of the industry chain.