Analysis Of The Operating Model Of Open Access Journals

In the era of continuous development of network technology and information industry,people’s demand for literature and information is also rising.With the budding and development of the open access movement,the open access journals were born,which not only solved the academic but the emergence of "academic crisis",but also for the publishing industry to bring the magazine model of change.This paper summarizes the development status of open access journals and their operating modes,and discusses the necessity of its operational model for the sustainable development of open access journals.Based on the theoretical study of open access journals,this paper analyzes the platform construction,cost fund revenue and marketing promotion model from the practical platform of open access journals both at home and abroad.Compared with the discovery of open access journals in China there are still many problems,and give China open access journals:increase the source of funds,improve the platform function building,establish brand awareness based on the user to promote and increase national support and other recommendations.