The Negative Effect Of WeChat Communication

With the development of economy,the Internet has also become more and more high-tech evolution.The most prominent is the rapid spread of the Tencent's WeChat platform,WeChat since the second half of 2013 has been replaced by micro-blog's dominance of the media from the media,becoming the most massive media platform for the number of clients.In fact,WeChat has more than just a chat tool,but has gradually evolved into a way of life".Due to the characteristics of micro channel,function and a large number of users,the micro channel between the convenience friends to share information at the same time,if the lack of effective management and guidance will provide a platform for the spread of "moral panic" event,micro channel inevitably become the spread of moral panic in the event of a is one of the important ways,resulting in widespread moral panic,if allowed to develop and spread,it brings negative effects should not be ignored.This paper through to the micro channel as the background,for the operation of the media and media ethics and responsibility provides a new understanding of the path,but also for the analysis on the phenomenon of moral panic,provides a new analysis methods and models.At the same time,the representative text,detailing the specific performance of WeChat style moral absent reports;finally,using the focus group interview,the audience's depth interview,presentation of media coverage on the moral absent technique features from the depth and breadth,and Study on the cause of the initial reaction and society.We can see that,regardless of when the moral panic is reaction of the society,the moral panic as a kind of social phenomenon is a complex social process,it involves to the media,control mechanism,In this paper,based on the study of moral panic as the starting point,with the concept of moral panic and the results of previous studies,systematic,comprehensive,quantitative view of our cases of mass media to the micro channel is how to shape the moral absent,to from the microscopic grasp and visiting the media on the construction and dissemination of ethical issues.This paper is mainly through the typical case of the investigation and the collection of relevant second-hand information,system analysis of the causes of the negative effects caused by WeChat,and put forward to solve the moral panic of WeChat's strategy.In order to improve the negative effects of the Internet on the moral panic of the Internet in China to provide reference for the WeChat.