Research On Communication Theory Of Network Moral Abduction And Its Countermeasures

The term "moral kidnapping" has gradually appeared in the public's view with the development and popularization of the Internet.The rapid development of network information technology has stimulated people's enthusiasm for acquiring news and understanding society.On the other hand,the �moral kidnapping� incidents of the Internet has impacted our vision from time to time,causing a negative impact on social life,and it has also caused many people's attention and inquiry.In order to be able to solve the network moral kidnapping incidents well,people no longer cause themselves to be trapped in the whirlpool of public opinion because of moral abduction,we need to conduct an in-depth analysis of the phenomenon of cyber moral kidnapping.There are four parts in this thesis.The first part firstly defines the concept of cyber moral kidnapping,and combs the development course of network moral kidnapping and cyber mob.At the same time,further analysis is made on the forms and characteristics of cyber moral kidnapping.The second part mainly analyzes the formation process of network ethics kidnapping and communication elements,and tries to analyze how the network moral kidnapping is generated,developed and further expanded.The third part studies the reasons for the formation of cyber moral abduction,starting with the three perspectives of disseminating participants,spreading the environment,and gatekeepers.It analyzes the virtual nature of the cyber society and the lack of people's media literacy,focusing on the study of network users under the new media environment.To explore the significant impact of these cyber mobs on the creation of cyber moral kidnappings.The fourth part studies the harm and countermeasures from the moral abduction of the Internet society to the real society,and proposes ways to solve the problem of moral kidnapping from the aspects of Internet users and media self-discipline,the construction of Internet legal rules and multi-media guidance,the establishment of a network hedging mechanism,and methods.This article conducts a comprehensive analysis of the phenomenon of moral kidnapping in the online platform based on the perspective of news communication,under the support of the theory of spreading 5W elements,the theory of information dissemination process model,and the multiple effects theory of �silent spiral�,explore and research the the complex process of generation,dissemination and feedback of the network moral kidnapping phenomenon,and combine with current hot news cases to demonstrate,through the theory and phenomenon analysis of the characteristics of the network ethics abduction and the reasons for the formation,and put forward effective countermeasures on how to avoid the phenomenon of network moral kidnapping.