Study On The Classic Culture Communication Model And Effect Based-on WeChat Public Account

With the popularity of smart phones and WeChat function of the perfect,WeChat more and more become a way of life.People in the WeChat on the social,people in the WeChat consumption,people read on the WeChat.Chairman Xi Jinping repeatedly stressed the importance of culture,Premier Li Keqiang has repeatedly referred to "universal reading".WeChat public on the line,to the spread of culture in the WeChat,provides an infinite possibilities.In recent years,WeChat public development is very rapid,more and more fans,influence is also growing.The combination of culture and microcredit public numbers has important practical significance.Culture for the WeChat public number to provide communication content,WeChat public number for the culture to provide communication channels.This article takes the classic culture of WeChat public as the research object.This paper clarifies the relevant concepts through the combing of the literature,and uses the literature analysis method and the text analysis method to study the mode of transmission of the classical culture on the micro-public.This paper draws on the transmission model of Las Vegas and the process model of the Dreyfus interaction model.From the dissemination of the main,dissemination of content,media,dissemination of the audience and the dissemination of the effect of these five aspects of The Poem For You and Read at Ten,this article explores the propagating characteristics and the law of transmission.Through the study,the author found that The Poem For You and Read at Ten have done the strictization of the main body of communication,the diversification of forms and the quality of production in the content aspect,the diversification of communication media,the dissemination of audience precision,only to achieve a good communication effect.On the basis of drawing on the existing mode of communication,the author summarizes the two types of classical culture in the spread of WeChat public.It is reading type transmission and story spread.The texts that Reading type transmission and story spread select,are suitable for reading aloud in classical culture.These twoways to promote the classic culture in the WeChat on the spread of the public.Aiming at the problem of the classical culture in the WeChat public number,The author discusses the two aspects of content and operation and puts forward some suggestions for improvement.The spread of classical culture requires joint efforts.The purpose of this paper is to make a contribution to the spread of classical culture through the study of the mode and effect of the classical culture of WeChat.