A Study On The Positive And Negative Effects And Countermeasures Of WeChat APP

The WeChat APP is a thriving mobile Internet media in recent years. The rise of WeChat is based on the development of mobile internet terminal platform. It presents the characteristics of cross network and cross terminal, brings a different form of social contact, enriches the spirit communication mode of human being, and partly alters the people’s social interactions. As an emerging We-media on mobile terminal platform, the WeChat APP attracts hundreds of millions of users in a few short years. Meanwhile, it attracts widespread attention of academics. The transmission mechanism and rules of WeChat are showing characteristics different from the past, enhancing the efficiency of social communication, and affecting the human life. The superiorities where the WeChat runs the show are often plagued with a lot of problems. In view of this, this paper attempts to explore the boom in the mobile Internet era from the perspective of communication:providing information of the background and development environment, analyzing the communication characteristic, generalizing the communication mode, pointing the Positive and negative effects to the social communication, and exploring the countermeasures to reduce the negative effect of the WeChat propagation.The paper has three parts: The introduction introduces the reason of choosing this topic and the research background, and research methods and ideas; the second part is the core part of this article, through the analysis of the function, the nature of WeChat, researching WeChat propagation characteristics from the perspective of communication theory, and focusing on the mass media area. Based on the analysis of WeChat positive, negative effects and mechanism of formation and control countermeasures for the negative effects are discussed, including technology, policy measures to WeChat regulation and how the user to WeChat communication play a positive effect. The third part summarizes the full text, and forecast the development direction of micro channel and points out the deficiencies and limitations of the research.