Research On Avoidance Of "Reversal News" In New Media Environment

The so-called “reversal news”is also called “reversal news”,“reversal drama”,etc.It is accompanied by the development of the new media era,and has its characteristics of double reversal----“information reversal” and “reversal of opinion”.The frequent occurrence of reversal news in recent years has led to the confidence crisis of the media,resulting in a sense of social apathy.People's attitude toward breaking news has been more apathetic than before.They seldom make immediate comments.Instead,they are more willing to wait and see.The impact of “reversing news” on human society should not be underestimated.Then,what is its mode of production and dissemination? What kind of role do people play in the process of its dissemination? How should we look at its positive effects and avoid its negative impact? Every question deserves our deep thinking.This essay will employ Document research method,Content analysis method,and Case study method to study the aspects of the creation,dissemination,and impact of “reversing news.The main materials of the study are from the relevant literature in CNKI China Knowledge Network and the classic reversal news events between 2016 and 2017.The essay has two purposes.The first is to find out the not-studied-reversal-news,and then explore the countermeasures of reversing news by thorough research of all the classic reversal news events happened between 2016 and 2017.In the previous research literature,scholars usually studied the negative influence of reversal news.It is undeniable that the current reversal news has brought many negative problems,such as the people's apathy to the media,the distrust of the people to the government,the greater waste of human and financial resources and material resources,and the series of uncontrollable consequences caused by the public's explosive attention to event parties.But from a different point of view,a hot phenomenon accompanied by the emergence of social development is objective and inevitable,and it actually reflects the fact that our society is indeed missing what needs to be completed.From this point of view,it appears to have certain positive role.Therefore,we must have an objective attitude measure in the study of reversal news.Only then can we really excavate the reasons for its appearance,rationally evade its negative effects,and seek the best solutions.This essay studies the media itself,the audience,and the social reasons.It researches the reversal news in-depth excavation from the causes to the reasons,so as to achieve advantages and avoid disadvantages.The essay also appeals to the public,the society,the government,and other aspects to work together,and strives to minimize its negative effects of reversal news.