Research On The Development Strategy Of Yunnan's Key News Website “Yunnan Net”

With the continuous deepening of China's social modernization process, the development and transformation of the various media groups in China have put forward more specific and clear requirements. From the current situation of the development of China's media group, the most urgent task is to achieve the effective breakthrough of the bottleneck, so as to achieve greater results. With the Internet and mobile Internet in recent years to popularize, our local news website since the start so far, also completed a major breakthrough and transformation, gradually become an important way for users to obtain information and become the main platform of local publicity, publicity in the local structure in the position is becoming more and more important. Influence grow with each passing day. According to the Yunnan provincial key news website "Yunnan network" as an example, through discussing the development environment faced by the unit in charge of the Yunnan daily newspaper group based on the in-depth discussion and reviews its current development strategy, thus completing the path from the strategic level to put forward the sustainable and healthy development of the group provide new media, newspaper group to a similar integration of theoretical and empirical reference to. This paper takes Yunnan network (www.yunnan.cn) as the research object,8 years, Yunnan firmly relying on the Yunnan daily newspaper group politics, economy and technology, talent and brand advantages, always adhere to the correct guidance of public opinion, to the positive publicity and encouragement, adhere to the strategic principle, unity and stability of the overall situation, the network news interactive strong, large information capacity, fast spread, wide spread range advantage fully play out, to seize the commanding heights of network public opinion, has become an important platform and an important window to publicize Yunnan Internet publicity, among the national mainstream network media positions of a queue.This paper based on a brief overview of SWOT analysis method, five forces model and PEST model and the relevant theories of strategic management, provide theoretical basis for carry out the analysis and case study. And on this basis, to the operation status and the development history of Yunnan network summary and scientific analysis, in-depth analysis of the internal and external factors affecting the development of the various methods and models of Yunnan network and discussion, starting from the two internal and external factors of literature, scientific analysis of a series of problems in Yunnan net operating mechanism and profit model, so as to formulate the development strategy of Yunnan network, all kinds of resources and build a modern enterprise system to adapt to the development and operation mechanism of Yunnan fully integrated network, strengthen cooperation with relevant enterprises, improve the technical level, improve technical level, improve the strategy and layout of Yunnan network strategy the development of the development of the Yunnan network for better health, to provide the reference of theory and practice and for the development of other related industries and enterprises.