Research On The Expression Of Public Issues In The New Media Era

With the deepening of the social transition, the development of Internet Technology, the enhancement of social citizen consciousness, having broken the previous "propaganda type" about policy, the media expression in public issues focuses on the specific problems of public issues, and adhere to serving the public, which has eventually had significant effect on public issues and become the auxiliary force of social development. Since 2008 when San Lu milk powder incident broke out, the food safety problems began to be widely concerned. In recent years, food safety incidents such as the poison capsule, shine way clenbuterol, cooking oil, genetically modified food emerge endlessly, becoming a hot difficult problem for the livelihood of people.Based on this background, taking the food safety reports as an example, the paper focuses on the analysis of the existing problems and causes of public issues in new media era, combined with related data and suitable, case analysis. The existing problems not only attribute to the media itself, but also result from the policy situation and the double properties of media. On this basis, the effective measures should be put forward to improve the situation, thus to provide reference for the media industry, to guide and promote public participation in discussions of public issues, and eventually to influence the formulation and implementation of public policy, to protect the right of public participation in the state and public affairs, and to promote social progress and development.