Research On The Construction Of Star Image In The New Media Environment

The transformation of new media technology has changed the method of celebriti es’ image construction, as a result the Microblog become the primary platform to const ruct personal image by the celebrities. On one hand, the public need to satisfy their ow n needs from learning information of the celebrities through Microblog; on the other ha nd, the celebrities need to spread their personal news to gain more popularity.The emer gence of Microblog allows the celebrities to construct their image independently instea d of the restriction by the traditional media. Meanwhile, the Microblog has change the way of information transmission, a fact that bring the celebrities down and close the di stance between them and the fans.This thesis has researched the characteristic and significance of celebrities’ image in a semiotics view, and illustrated all the kinds of their images shown on the microblo g as well as the way how they construct them, in further summarizing the rule of image construction on Sina Microblog.Finally,the analyzing of the Microblog Queen- Yao C hen has revealed the enlightenment of celebrities’ image construction.