| Under the background of economic globalization,in order to improve their competitiveness in the international arena,each country has seized the right to speak and actively shaped and disseminated its national image by using the advantages of new media.South Korea symbolizes its national image through the film and Television Cultural industry,and has blown a Korean wind" throughout Asia and even the world,which has made the wide spread of Korean culture establish an influential image of South Korea.As a rising and developing world power,China has fully realized the importance of shaping the national image.As a neighboring country,Korea has made some achievements in shaping the national image in film and television communication and has a great impact on China.How about the spread of China's national image in Korea?The research on national image mainly concentrates on the fields of Chinese politics and international politics.In the field of Journalism and communication,the research on the national image of film and television communication mostly focuses on the documentaries filmed in China.There are two main research perspectives:one is to study the development course or changes of Chinese image;the other is to study the development of Japanese,Korean and American countries through film and television media.The image of other countries in China.Few studies have focused on South Korea and the media of South Korea to study the status quo of China's image in South Korea.Based on semiotics and the theory of gatekeeper and persuasion communication,this paper takes the program Weekly China Now(China in the eyes of Koreans)as the research sample,which was created by Korean media China TV specially for introducing China,and uses the research method of combining qualitative research(symbolic analysis)and quantitative research(content analysis)to shape the program.The image of China is analyzed.Firstly,starting from the theory of semiotics and national image,combining with the success of Korea in shaping its national image,this paper analyses the current situation of the external dissemination of China's image,and finds that there is a single stereotype and lack of innovation in shaping China's national image.The symbolic labels on behalf of China's national image remain in the old calendar of "Red Lantern","Dragon Totem" and "Three Kingdoms".On the image level of historical symbols,there is a lack of shaping the image of China in the rise of modernization.Secondly,in order to deeply analyze the dissemination of China's national image in Korea,the program Weekly China Now in Korean media China TV is studied by content analysis method.The research category is divided into two categories:the degree of attention to topics in different fields of China,the tendency of topic content selection and the tendency of discussion attitude.The results of content analysis show that:firstly,Weekly China Now pays more attention to Chinese characters,entertainment,society and culture,but less attention to history;secondly,topic selection and discussion tend to be neutral and objective.Thirdly,in order to supplement the deficiencies of quantitative research,we use semiotic theory to make a semiotic analysis of Weekly China Now from the signifier level of symbols,the metaphor and metonymy level of mythology,and the narrative discourse level of program symbols,so as to get the "new" meaning of the symbols of the Chinese image portrayed in the program.On this basis,the role and difference of "self-moulding" and "other-moulding" in China's national image moulding are compared and analyzed.Finally,it provides reference and suggestions for China's national image in its external dissemination:"self-moulding" positive national image of film and television works,attaches importance to the concept of film and television dissemination,draws lessons from the Korean film and television industry development model and combines national conditions to improve the quality and level of film and television dissemination works,smoothly imports and exports of foreign information,and creates Chinese cultural symbols and characteristic business cards.Targeted positioning of the national image,the use of new media,international dissemination of the right to speak,with a long-term perspective on the relationship between China and South Korea. |
