Research On The Image Communicating Strategies Of Tiktok's "Foreign Net Celebrities"

The arrival of we media era has given birth to the group of Internet Celebrities.They are supported by many netizens and have gained the right to speak.They can influence the behavior and concept of fans,and even guide their decision-making.As a result,some net celebrities have made use of fan traffic for marketing and gained considerable revenue.The vigorous development of China's internet celebrity economy has attracted a number of foreigners to participate.They released videos by China's Tiktok,micro-blog and other media platforms.They have become Internet Celebrities in China.Due to different cultural backgrounds and values,Chinese netizens are full of curiosity about them.In order to maintain fan flow and create considerable network revenue,“foreign net celebrities” actively carry out image communication and build social identity in China.This paper takes this reality as the starting point of writing,taking the Tiktok's ten most popular foreigners as the main subjects,and using case analysis,literature research,comparative analysis and questionnaire survey to explore how they spread their images.First of all,the image communication of “foreign net celebrities” have corresponding ideas and practical reasons.Secondly,“foreign net celebrities” have certain rules in the strategy of image communication.This paper analyzes the image communication strategy of “foreign net celebrities” from three aspects of image positioning,image informing channels and persuasion methods.Finally,combined with the actual situation,this paper makes a perspective and reflection on the image communication of “foreign net celebrities”,puts forward the image communication promotion strategy,and thinks that "foreign network celebrities" can become “Sinologist” in the era of network new media.Like the Sinologists who used to spread Chinese culture with words,“foreign net celebrities” is using the way of body communication,from the first person perspective,combined with personal experience,through the image and video media,to more truly "tell a good Chinese story".Through the research on the image communicating strategies of “foreign net celebrities”,this paper attempts to provide a new perspective for the external communication and domestic foreigners' cognition of China,and provide reference for the institutions and individuals specializing in short video production,so as to provide reference for the subsequent development and promotion of “foreign net celebrities”.