The Study Of Supporting Graphics Design In Brand Visual Identity System

With the development of modern design concepts and design approach，visualcommunication design uniqueness, integrity and systemic, reflected not only in visualbasic symbolic elements of the design is also reflected in the system integration ofthese elements. So in addition to the logo graphic design in the Ⅵ system, supportinggraphics design also incorporated to seek a breakthrough thinking in. Supportinggraphics to build a systematic visual image design in the visual, brand conceptshowing a system complete and varied visual communication system. Supportinggraphics to generate a systematic way of thinking of the design, place all visualelements and the overall brand image in echoed and harmony relationship.For many of today’s brand, In particular, small and medium-sized brand focusedsolely on logo graphic development to the neglect of the role of the status quo ofsupporting graphics, as well as for personalized brand visual design considerations,just a logo graphic may be difficult to manage an avalanche of all kinds of media, ordistance of people’s vision on the recognition of the logo becomes powerless. Brandof systemic integrity rich image demand, the internationally renowned designersenvisioned for the logo outside the graphic image design, and so consider the above, Ithink it is necessary to do in-depth study to the role of supporting graphics and designapplications.This article will start with theory, discussion, sum up the name of the definitionand scope of the concept of supporting graphics.This article mainly for many points ofview of supporting graphics in papers and books before in the view of a differentunderstanding. Ⅵ development, supporting graphics as a complementary designelements, auxiliary objects should be the core of the brand connotation, rather thanthat basic design elements of the logos, standard fonts, standard colors. Therefore,supporting graphics is not with these design elements to keep the guest relationshipwith the Lord, simply from the foil and decorative role, but should own visualrepresentation of the message. Supporting graphics functions whether it is to helpstrengthen the visual identity, improve its visual discriminating, or departure from the connotation of the brand, create a complete visual image, brand image visualcommunication? Discussion involving supporting graphics and logo relations shouldnot be limited to the surface of the primary and secondary, size, strength of echoes isindispensable, both for the meaning conveyed by the brand vision. The logo just likethe human face, is the essential visual identification symbols, while the supportinggraphics is equivalent to the dress, no clothes, the same can not survive in modernsociety. In this paper, supporting graphics, for logo, not distracting, its two differentparts to play, similar to.With the design aesthetic, the summary and analysis of the design principles anddesign elements of the supporting graphics theory pave the way for further study ofthe systematic development and application of the auxiliary graph. While examples oftypical design cases at the same time, analysis and thinking of supporting graphicsdesign and application. Supporting graphics design should continue to logo graphics,full graphics to extend; or should redesign the shape of a personalitysymbol——different from the logo, and then a certain limit the extension of changes;or the ideas put forward by the theory of Per Mollerup’s "The Fifth Element" and the"broad design "theory of Ken Cato, supporting graphics beyond the flat-screenperformance, as any form of visual elements, the thinking and design direction areworthy of patience we go research and seek.With advances in technology and society, supporting graphics for creative spacewill be more and more widely, its form has become increasingly flexible and rich, itsdesigned not to allow people just to see the graphic or visual representation of thebrand, but translate the abstract connotation of the brand to audience through visual.Supporting graphics from scratch, from hide one’s light and keep in shadow tokeeping a Low Profile，Run sound, occurred in the transformation of it, should arousethought a new visual identity design.