The Use Of Folk Culture Patterns In Packaging Design

With the development of economy and the improvement of people's aesthetic standards,the rough and simple packaging design for Northeast rice in the present market has been unable to meet people's needs.Therefore,it is necessary to redesign the packaging for Northeast rice.The rich Northeast folk culture patterns reflect the authentic customs in Northeast China.The organic combination of Northeast rice packaging design and folk culture pattern makes the Northeast rice packaging have a strong regional characteristics,and which conforms to the aesthetic needs of modern people so as to arouse consumers' desire to buy.This paper makes an introduction to the two distinctive folk culture--the Northeast big cloth and paper cutting,briefly analyses the current situation of the packaging for Northeast rice,and points out the existing problems.Aiming at solving these problems,it deeply researches on how to merge the folk culture patterns into the packaging for Northeast rice by pattern,color,text,material and modelling.The research mainly focuses on the analysis of the successful application of folk cultural patterns in the packaging for Taiwan rice and Japanese rice,and puts forward the packaging design scheme and specific application of folk culture patterns for the Northeast “Qiu Xiang”rice.Finally,it puts on a good prospect of the packaging design for Northeast rice.By the comparative study and case study,it expounds the idea of promoting of the overall level of the packaging design for Northeast rice,shaping the distinctive regional brand packaging,and then driving the regional economic growth.