Based On The Folk Culture Of Ii Beef Jerky Packaging Design

In the modern era of increasingly fierce competition in theproduct, a brand increasingly need to rely on culture. Thus, regional folkculture is imported branding necessary. Available in the market beef jerkycompanies are almost certain marketing scale, the packaging of theproduct can not have changed dramatically. MR Lee beef jerky as a newbrand, will adopt a new form of packaging design, based on the conceptof folk culture intake to break the existing market packagingspecifications in order to improve people’s consumption aesthetic,promoting efficient use of resources as the main purposes.Select the topic under Folk Culture of MR Lee beef jerkypackaging design for the study, through in-depth thinking of packagingmaterials and packaging in the form of the traditional folk culture of theintake area where the spirit of health, environmental protection, newprinciple, the maximum limits to stimulate consumer identity, therebystimulating consumer desire to buy, committed from packaging materials,packaging and brand planning and other aspects of beef jerky packagingdesign to make a new attempt, beef jerky packaging industry to provide anew design exploration direction.