Humanized Design Of Women's Commercial Space Based On Emotional Needs

With the development of science and technology and the development of social civilization,women's social role has changed,"her economy" in the market consumption dominated,in order to meet the women,a lot of female space,women exclusive space should be born.But in the commercial space design has been the existence of male standards,and for women's aesthetic needs,emotional needs are ignored.This paper takes the gender perspective as the starting point,tries to analyze the female's psychological and emotional needs of the space,introduces the Donald A.Norman design concept,divides the female emotion into three kinds of chromatography,namely instinct,behavior,reflection Three different levels.And these three psychological levels into the interior space design.And then the female shopping space and female leisure health space design status of the research and analysis,obtained in the large shopping space in the main space scale,human facilities defects.There are some conclusions about the lack of conclusions about the emotional needs and the lack of design language.The shortcomings of the design in the commercial space are that the emotional needs of women are not included in the study.Design,in combination with foreign excellent case on the basis of the proposed design recommendations.Then,according to the division of female emotional needs,the female commercial space is reconstructed from the three levels of "visual senses","space function" and "emotional experience" respectively.To attract women,in the visual from the space shape,color,material and lighting aspects of the design to explore.In order to make the space function to meet the needs of women,put forward the commercial space of the physical aspects of the design principles.In order to strengthen the female space experience,give women more emotional content of space,Put forward the theme of commercial space design and commercial space to enhance women's sense of freedom in space.In general,this paper takes the psychological needs of women,the spiritual needs and the physiological needs as the starting point,and makes a reasonable design of commercial space.Through the study of female emotional needs,this paper discusses the humanized design of commercial space.And for other groups of space,especially the design practice of vulnerable groups to provide a useful reference for the commercial space design innovation and development to do their own Mianbozhili.