Applied Research On Color Emotional Expression In Commercial Space Design

Color is a physical phenomenon in nature.Although it has no emotional content,it puts a veil of color through human psychological associations,living habits,and aesthetic consciousness.When human beings live in a colorful environment for a long time,when they collide with foreign colors with long-term visual experience,we will understand the emotions expressed by color.In the design of commercial space,color as an important visual language expression means to play a key role in the overall environment of the space.The relationship of different colors not only can produce different visual effects in the entire space environment,create a different personalized atmosphere,but also bring different emotional feelings to people.This paper is divided into three parts.The first part elaborates the concept and basic knowledge of color,as well as the concept of color emotion expression and the reason of color emotion,paving the way for understanding the meaning of the second part of color emotion expression in commercial space design.The second part outlines the basic concepts of commercial space,discusses the relationship between commercial space and color emotion expression,analyzes the role of color emotion expression on commercial space design,and the connotation of color expression in commercial space.The analysis of color and emotional performance in the case of commercial space which is excellent at home and abroad provides a theoretical basis for the application of color and emotional expression in the graduation design below.Through the first two parts of the study of color emotion expression and color emotion expression in commercial space design,the third part mainly writes the application and practice of color emotion expression in the interior decoration design of the author's graduation design“Yangshuo Yuelv Hotel”.This section first conducts a commercial positioning analysis of the“Yangshuo Yuelv Hotel”.Next,the color expression is described in the“Yangshuo Yuelv Hotel”.It includes the appearance,the color and emotion expression in the lobby and the aisle,and the color and emotional expression in the guest room.Finally,the sentiment of reasonable design color in commercial space is drawn,and in the continuous practice,the application of color emotion expression in commercial space design is further studied.