W Environmental Company Development Strategy Research

In the 21st century,with the enhancement of all the people environmental protection consciousness,environmental protection industry of our country grows vigorously.The strategic emerging industries has been new labels for national environmental protection industry.The central government has unprecedented attention to environmental protection work.And environmental protection industry is increasingly becoming the concerned focus of the industry and even the society as a whole and focus.Also it is an important economic growth point.At the same time,environmental protection industry has entered the best development stage.However,there are still many problems in Chinese environmental protection industry in terms of management,technology,research-development and production management.How to seize the opportunity,face the challenge,seek the living space,become the environmental protection enterprise to face the important task.In this paper,we research how W company develops.And we analyze how W company realizes the enterprise vision.The first part of this paper introduces the research background and significance of the paper,research content and objectives,research ideas and methods.The paper summarizes introduction to application to the relevant theory,to lay a good foundation for subsequent theoretical analysis and basis.This paper reviews the development of strategic theory and the present situation and the summary,through the PEST analysis method of the macro environment what W company faces and the five model analysis what environment W company faces in the industry.Secondly,through the analysis of existing problems of the development present situation and the SWOT matrix method of what W company faces opportunity and challenge,advantage and disadvantage,W company choices to adopt growth strategy and differentiation strategy firstly.In the future,W company can choice to stay at a certain stage of development to adopt diversification strategy.In order to conclude the W company's strategic objectives,W company adjusts the organization adjustment and improves the core competence and promote the enterprise culture construction and so on.W company positive energy benefits for society,enterprises and employees.This paper aims to give W company a clear development idea and provide a strong reference and prompt for W company's long-term development.