Research On Application Of Mid-range Scarf Design Based On Personalized Demand

Under the background of extremely rich social conditions and the rapid development of science and technology,the ever-expanding and streamlined Internet information flow continues to impact people's lives.Due to the general improvement of education level and aesthetic ability,people pay more attention to the expression of creativity and the presentation of individuality.For the pursuit of products is no longer a single limitation to meet the basic needs of life,but want to express their own preferences through the product,express their own emotions,publicize their own personality.As an important accessory item in apparel products,the scarf has a long history of development.It can not only meet people's wearable needs,but also has the function of creative expression and cultural transmission.In the face of fierce market competition,only through continuous innovative design,Only in this way can we design silk scarves that cater to the needs of the times and meet the individual needs of consumers.This topic through the current research and analysis of the scarf market,understand the scarcity of the market price difference,different levels of scarves design level varies greatly,especially the middle and low profile scarves product design homogeneity phenomenon is more serious,lack of personality The expression.Through the division of scarves and the current status of the design of mid-range scarves as the entry point for research,the existing problems in the design of mid-range scarves are proposed through literature analysis and market research,and the need for personalization is addressed in the design of mid-range scarves.Necessity,through research and analysis of consumer groups,to explore the combination of personalized needs and the needs of scarves in design,marketing,and consumer psychology,and to summarize the design methods and design principles of mid-range scarves based on individual needs.Control of design elements,design practice,and finally verify the feasibility of the study through practice.