The Research On Development Strategy About Shanghai XX International Logistics Company

The acceleration of the pace of economic globalization, will make our country's small and medium-sized logistics enterprises will face a huge crisis and challenges. Enterprise strategy is a key factor in the success of a business, if there is no clear strategic objectives and effective way, the enterprise will lose the possibility of development, and even difficult to maintain its survival. There is a scientific strategy, in order to seize the opportunity to develop their own.Shanghai XX logistics enterprises (hereinafter referred to as:XX logistics company) is a comparison of a typical freight forwarding business, the company's comprehensive strength is weak, and domestic and foreign competitors exist obvious gap, we must take corresponding measures to change the current operating state. This paper according to the related theories and logistics development strategy, using the scientific method, on the one hand to survive in the fierce competition in the market, on the one hand, we should change the traditional enterprises, the pursuit of further development. At the same time, it also hopes to provide a reference for the same type of small domestic freight forwarding companies to provide a reference solution.The elaboration of XX logistics enterprise development present situation, making a comprehensive analysis of the internal environment, the XX business advantages and disadvantages summary to operate a small scale, company cohesive affinity, flexible business model, the management indicators in good condition; disadvantage is the enterprise scale small, set up a short time, lack of market competitiveness, backward information system, customer resource lack of management system. For a comprehensive analysis of the external environment get chance to XX company in the world economy, especially the rapid development of China's foreign trade. The challenge is to with the pressure of competition in the industry, national policy of opening to the outside world and the network is not perfect. And the analysis method of using SWOT,. Based on the SWOT analysis, XX enterprise to develop the suitable development strategy, market innovation and human resource strategy, also for the future development of the enterprise proposed bold proposals, and hope that through this paper, to XX logistics enterprise managers to provide some reference to the at the same time, hope that can provide some reference to similar logistics enterprises development.