| In the 1970 s, China’s economic policy of opening to the outside world, lead to the rapid development of China’s international trade, International freight agency as a bridge of international trade is developing rapidly. In recent years, the national policy gradually relaxed, many international freight agencies set up, and the market is more competitive. At the same time, the international trade of service demand is higher, the pressure of International freight agency is bigger. In this paper, the research object C Air Freight Company faces to the same great competition and pressure, the purpose of this study is make sustainable development C Air Freight Company.The paper detailed analyzes the C Air Freight Company, firstly depots the PEST to analyze C Air Freight Company’s macro environment; Then uses five forces model to analyze the C Air Freight Company’s potential competition; Then analysis the internal environment of C Air Freight Company, mainly analyzes the organization structure, human resources, information resources, service network and marketing ability, thus to C Air Freight Company has a comprehensive grasp of the situation. Based on the analysis of the above, the C Air Freight Company’s strengths, weaknesses, opportunities and threats factors match with each other, by SWOT analysis could conclude the C Air Freight Company’s strategic objectives.Adapt to the needs of the development, C Air Freight Company changes the organizational structure, improves the competitiveness of the enterprises with differentiated products, fosters the talent and constructs enterprise culture. C Air Freight Company would timely correct and improve scheme with the result of the implementation of strategic management, lead to C Air Freight Company have an achieve sustainable development in the fierce competition. |
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