The Strategy Research Of Market Development Of International Freight Forwarding Enterprises In Tianjin Binhai New Area

With the rapid growth in importing and exporting, international freightforwarders market becomes an important part of domestic transportation market andinternational shipping market. On the whole the National the freight forwardingfreight forwarders enterprises in China are developing fast, and have already takenshape. But as China has gradually become the world trading power and has greatpotential in import and logistics industry, the requirement of international freightforwarding business is also gradually increased and the competitive pressure that theyshould face are increased. There are Tianjin Port and Binhai International Airport inBinhai New Area. Which is also the national focusing economic development zone.This article is based on a unique coastal regional economic characteristics andanalyzes the operating situation of the typical international freight businesses in thisarea. The purpose is to manage the strategic objective on how to accelerate and stablethe development of shipping and air cargo agent enterprises. Besides, using Bostonmatrix model of analyzing air class freight forwarding enterprises marketdevelopment strategic goals, this article sets the strategic measures for Tianjin TLinternational freight forwarding enterprises enterprise’s development.According to China’s international freight forwarding business content, thisarticle determines the classification of international freight forwarding enterprises toinvestigate the situation and problems of China International freight agent enterprisesand points out that China’s international freight forwarding enterprises futuredevelopment direction. Using the SWOT analysis, Potter analytical method, PESTanalysis, this article focuses on analyzing the internal and external environment of theinternational freight forwarding enterprises whose main business is shipping and airtransport and points out the advantages and disadvantages of both. By using Bostonmatrix model, the article analyzes the current business of Tianjin TL internationalfreight forwarding enterprises and takes the development measures for it.The research on this topic is of great reference value to international freightenterprise development in Tianjin Binhai New Area. The forecasting method forairport cargo and analytical tools used for internal and external environment ofenterprises provide great reference value for international freight forwardingenterprises.