Marketing Strategy To Improve The Magnetic Components Products Of BW Industry

Magnetic components industry as emerging industry of the rapid development of domestic, have only emphasis on technology and production for a long time, most of the enterprises in the process of our development overlooked the huge market and marketing to the enterprise development to promote work. As has the world's leading technology, strong financial strength, advanced marketing idea, reasonable and effective sales organization structure, rich marketing experience, such as schneider, xia, and foreign well-known electromagnetic components such as enterprise into China, and to obtain rapid development; With China's economic growth is slowing, magnetic components domestic enterprises to survive and development, in the fight for market competition is more and more intense. Magnetic components, therefore, the enterprise market marketing environment research on how to carry out the system, how to analyze the opportunities and threats facing the enterprises and their advantages and disadvantages, how to establish and improve and perfect the enterprise marketing mix strategy, how to carry out the implementation of the corresponding security, eventually achieve the healthy and orderly development of the enterprise sustainable enterprises have to face and solve the problem.Against the realistic background, based on a 20 years of magnetic components manufacturing enterprises in He fei in An hui province BW company for example, in a retrospect of the related marketing, on the basis of basic theory and relevant methods, with the analysis of the PEST analysis and other methods, the macro environment, industry environment and the target's main competitors on the market, through the "SWOT" has been clear about the market opportunities, threats facing the enterprises and enterprise itself compared with competitors' strengths, weaknesses, and finally with the help of "4 ps" the core of marketing mix strategy, from product, price, channel, promotion four aspects and the network marketing of the information age has carried on the improvement of enterprise marketing mix strategy, and clearly must be through the perfect enterprise existing marketing organizational structure; Develop, implement and control marketing plan; Strengthen the marketing personnel management; We will improve the market information collection and analysis system; Concept measures such as establishing market strategy, establish efficient marketing management system guarantees the implementation of the marketing mix strategy for the enterprise.In this paper, starting from the actual situation of the ECRIEE-TAMURA, combining the reality of their work, be practical and realistic analysis of BW enterprise marketing internal and external environment, for its marketing status quo and problems of the pertinence, feasibility, strong maneuverability optimization scheme and implementation of the security. This article research results can not only to BW enterprises play a positive role for the improvement of marketing mix strategy, and by discussing the deficiency of magnetic components in marketing management and countermeasures, for other related enterprise's marketing practice will also provide some reference and reference.