Research On Marketing Strategy For Shenzhen Easer Electronics Co., Ltd.

Electronic components are the food of industry,the electronic component industry has contributed greatly to China's economic development.Electronic components distributors are in the middle of the electronic components industry chain.Marketing is to force target customers,viewers or listeners to appreciate your products and services through education.Successful marketing can not only revitalize an enterprise,but also bring vigorous vitality and hope to the enterprise.Especially in the electronic component distribution market where the buyer's market is dominant,the importance of marketing is even more self-evident.Therefore,the level of marketing is the core competitiveness of many electronic component distributors.Shenzhen Easer Electronic Co.,Ltd.is a typical representative of many electronic components distributors in China.How to improve customer satisfaction and loyalty with better marketing strategies,improve the financial performance of enterprises,and ensure that Chinese small and medium-sized electronic component distributors seize the great opportunities of the current economic globalization in the protracted Sino-US trade war.Making full use of the high-quality resources of the electronic components industry and achieving the long-term and stable development goals of enterprises have become a topic of increasing concern in the business and academic circles.This shows that the research significance of this paper is very significant.In the research process of this paper,Shenzhen Easer Electronics Co.,Ltd.was used as a research sample,and the marketing strategy,marketing mix theory,and enterprise operating environment analysis theory were taken as the theoretical basis.The environment,the marketing status of Shenzhen Easer Electronics Co.,Ltd.,and the development status of domestic and foreign electronic component industry marketing strategies are compared.From a different perspective,comprehensive and in-depth research has been carried out.First,this paper used the most popular analysis methods of current enterprise competition,such as SWOT,PEST,and STP analysis methods for comparative analysis,so as to better carry out subsequent research.Second,analyze and study the current business and marketing status of Shenzhen Easer Electronics Co.,Ltd.,analyze the company's macro environment with the help of the PEST model,and analyze the competitive environment of Easer with the SWOT and Porter's five-force model.Third,carry out STP analysis and differentiation analysis on the electronic component distribution market of Easer,and clarify the marketing goals of Easer based on the analysis results.Fourth,to Easer's Products,Price,Place,Promotion,especially for People,Process,Physical Evidence,and other marketing mix strategies can formulate guarantee measures for the implementation of the enterprise.The employee incentive mechanism,organizational structure,human resource allocation,and corporate culture construction of Easer have been continuously optimized,laying a solid theoretical foundation for the effective implementation of the formulated marketing mix strategy in Shenzhen Easer Electronics Co.,Ltd.