Study On The Competitive Strategy Of China Information Data Operations

Summaries as important components of national strategies, the significance and value of the data are widely recognized, and as more and more data values are mining and utilization, the results can be the source of corporate competitiveness, will also be part of a national competitiveness. China information data operations beginning in 2014, consisting of Weimar,15 local companies such as Xuzhou, Angling, line of business responsible for the sector headquarters in Beijing. Big data operation business currently also no integration into independent of corporate company, company of tube control belonging Yu listed company Xia of wisdom city strategy this part, big data operation company currently employees total number more than 500 more than people, total assets 1 billion Yuan, by landing Branch carried out Chief data service business, attempts to business Government and the public big data business, made Government authorized of operation right, carried out related big data of commercial operation business. Operations designed to build the core property value of the data carriers. Focusing on Government Affairs, public data services, gets the right to operate the project, integration of various resources, big and solid platform, expanding the user channel, increasing the user base and viscosity, value-added operation carried out in depth, forming significant sustainability benefits of smarter cities data operating system, actively expand business services in the future, eventually forming a property value of the operating company. Adoption of a core value of the operating company, local effects formed a certain scale, and actively assists the Smart City project group has been actively involved in local government, the accumulation of technology, Localization Company, and eventually formed their own intellectual property rights. China information data operating company main advantages are:relying on digital as the leading IT service companies and good corporate culture based on shared values, strong IT information integration capabilities, good government customer service reputation; and rapid growth in the market for large data space value added property, data resources, and comprehensive strategic management control of the group. China business information data disadvantage:unified decentralized branch management, business is difficult, the lack of business interaction, product research and development has not formed an independent value system, compared with the professional data of companies there focus ability, lack of strong product profitability. After analysis and evaluation concluded that China information data operations to implement a differentiated competition strategies, the implementation of product design, government resources, marketing, customer service, and five measures, which distinguish it from competitors and achieve sustainable profitability. In order to ensure the effective implementation of the strategy has developed supporting security measures:one is the organization to ensure strategy implementation; the second is to strengthen financial management, strengthening financial support; the third is actively regulate management behaviors; four is to improve the human values to ensure strategy implementation; five is to expand financing channels, and support implementation of the strategy.