Analysis And Research On Competitive Strategy Of X Company In The Background Of Smart City

China’s urbanization rate is increasingly high,the number and scale of cities are increasing,and the demand for urban functions is diverse.Therefore,there is a huge demand for smart city construction.X Company China Mobile Group has extensive basic network and solid resource advantages,focusing on system delivery,software and hardware integration,product research and development,business operation and maintenance,network security,and other business directions,and has branches covering the whole country.With the rapid changing form of information technology upgrading iterations,the strategic needs of Company X are facing significant challenges.It is urgent to adjust the type of business operations,and develop from a strategic structure based on operators to a more diversified smart city in the market.Therefore,it is necessary to adjust the strategic layout of the enterprise.This article mainly discusses the development strategy of X Company in the smart city industry.Firstly,the significance and purpose of this study are described,the current research situation at home and abroad is analyzed,and the research content and methods are introduced.By studying the connotation and content of a smart city,its market prospects,the development strategy of Company X,and the compatibility between the development of a smart city,the research content is analyzed using literature analysis methods,case analysis methods,and other methods to elaborate on the development process of a smart city.Using strategic research tools such as PEST,SWOT,Porter’s Five Forces Model,and QSPM matrix,the development situation,macro environment Further analysis of the competitive environment and strategy.On the basis of the above research,the focus and elements of X Company’s strategic selection are proposed,and strategic matrix analysis and SO strategy recommendations are provided.At the same time,through studying the strategic overview of the leading enterprises in the same industry,we can use it for strategic reference.From the four aspects of business level strategic selection,customer service differentiation,project management differentiation,and marketing service differentiation,suggestions are made for strategic optimization,and clear suggestions and safeguards are proposed for strategic implementation.Finally,a summary and outlook on the development of X Company’s smart city are presented.The innovation of this article mainly lies in two aspects: firstly,it combines integrated enterprises and smart cities for research,deeply analyzes the relationship between the two,and elaborates on the complementary or win-win relationship between the two;Secondly,this article studies the business development direction of X Company in the smart city field,treating the smart city business as a separate branch business,analyzing the strategic deployment of similar enterprises,providing good support for X Company’s competitive strategy optimization,and providing strategic optimization suggestions.