Research On Development Strategy Of BY’s Wisdom Campus Business

Smart campus is the core content of campus modernization in the“2.0era” of educational informationization,educational information-based Enterprises Act as porters of campus reform,integrators of various resources,providers of teaching tools and implementers of solutions.By company is an information system integrator in Hunan Province.At present,BY company has accumulated certain technology,operation,practical experience and market resources in the intelligent campus business,but the company in the business model,there is a single point of profit problems,resulting in losses in the project,the development of new projects also lags behind the industry average level,marketing channels need to be improved.This paper takes BY company as the research object,deeply analyzes the external environment that BY company is facing at present,and fully examines the resources and capabilities of BY company itself,and finally confirms that BY company’s intelligent campus business has a good external environment.In view of the fierce competition in the market and the difficulties in the business model,BY is facing the threats and challenges in developing its smart campus business,it chooses the centralized differentiation strategy as the business strategy of the company’s smart Campus Business.The implementation of the strategy includes gathering the company’s existing market,customer resources and Strategic Ecological Alliance industry resources,and focusing on the market of higher vocational colleges,to build differentiated product capabilities,provide differentiated services,build differentiated business model and operating model and corporate culture,and finally combined with the actual situation of the company,this paper puts forward a series of guarantee measures for BY company’s business strategy from four aspects of organization,talent,capital and risk control.There are 9 figures,16 tables and 47 references...