The Balanced Scorecard For The Application Of Performance Management In A Chain Hotel

Under the background of global economic downside risks,Chinese Government is facing multiple challenges at home and abroad,forcing to stabilize the macroeconomic policy orientation,and attempting to promote structural change.The figures show that the Chinese service industries continue growing up,which leads the steady development of the national economy,and promotes sustainable expansion of employment and increasing of resident ’ s income.At the same time,the domestic social environment is facing new opportunities and challenges: the rapid progress of urbanization,the aging of the supply pressure rising,and significant improvement of the national quality and the degree of social civilization.With the adjustment of leave system,especially the paid vacation realizing gradually,the hotel industry as an important part of the traditional service industry in China,is optimistic under the rapid growth demand in the market.Since 1990 s,economy hotel has entered our country and maintained rapid development.It utilizes to take advantage in low price,comfortable environment,limited services,etc.In order to the long-term development,Economy hotel cannot only dependent on low level price competition,the management should be stand up to the test.The core competence of the economy hotel is human resources.For enhancing the core competence of the organization,more and more managers pay high attention to performance management." High quality and inexpensive " is the main feature of the economy hotel,which require managers have to seek the best combination of service quality and cost control.As a performance management tool,the balanced scorecard has been applied in a large number of enterprises since the end of twentieth century.The A chain hotel,as a representative of the most characteristic hotel,already operated 600 stores over more than70 cities in China.They are popular with young white-collar and business people aged between 18 and 35.Economy Hotel industry in both China and other countries accumulated wealthy management experience through the long time precipitation,but the successful utilization of the balanced scorecard performance management is very rare.This article firstly from reviewing of the A chain hotel performance management status,found and summed up the current existed shortcomings,analyzed cause reasons and sorted out the weak links.Next based on the theory of balanced scorecard support and application of the soft and hard environment,article tailored for the A hotel chain a scientific and reasonable index system.That through strengthening the incentive mechanism enhances the hotel cohesion,improves the level of hotel performance management and achieves balance and sustainable development.