Company Strategic Balanced Scorecard Performance Management And Design Of Hospitality Industry

With the development of economic globalization and informationization as well as entering the World Trade Organization for our country,for Hospitality Industry,especially hotels face more and more competitive press. Hotel groups in all over the world are hoping to enter the china market, for local hotels, how can they come to the top in the business? They must select the strategic balanced scorecard as their key successful method. First, it can efficiently manage the company strategy, then as a tool of performance direction and feedback , it can continually monitor the performance of all level in hotel and be sure to realize the company strategic objectives, at last, as a tool of performance measurement,it can incent hotel staffs to work hard with linking the balanced scorecard to the pay, benefits and other reward systerm.Currently, the research on balanced scorecard of domestic hotel is fewer, but it is important for our hotels to implement the BSC. The aim of this paper is to built and implement the strategic balanced scorecard of hospitality industry.At first, we reveal the operating characteristics of hospitality industry based on the analysis of financial reports, then select the theory framework to design the hotel company strategic balanced scorecard , including company level, department level ,team and individual level BSC. At last, we discuss the key issues of implementing the hotel BSC, such as software option, incentive reward system design and performance evaluation.In this paper , We use SWOT analysis to assess the Operating status of the hotel,decide the key strategies based on enterprise lifecycle analysis and benefits relationship theory, establish the hotel strategic objectives and indexes according to the four-perspective view of Robert Seven Kaplan and David P. Norton, find the logical relationship between the various indexes using the value tree models, and draw the strategy map and set up the value of index for the hotel.In this paper, the research contents and methods are useful for local hotels to build and implement their strategic balanced scorecard.