Research On The Project Management Of HR Software Marketing In A Company

With the development of society,the progress of science and technology and the diversification of customer demand,marketing activities are becoming more and more complex.But more domestic enterprises are still using the traditional relationship based marketing model,which makes the market can not be truly open,the enterprise can not be rapid development.Therefore,how to mature,effective project management methods and tools applied to marketing management,marketing project management,is the current most of the problems we need to solve the problem.The author's A company is a professional IT company,mainly engaged in the development and sales of HR software,computer hardware sales and some information engineering construction.Company's construction project has been in accordance with the project management,and accumulated considerable experience.But the company in HR software marketing this one has been using the traditional marketing management model,for A,the traditional marketing model is not consistent with the company's long-term strategic planning,so as to improve work efficiency and promote the scientific management is imminent.Through access to a large number of references and related books and comprehensive analysis of the actual case on the side,provides the theoretical basis and feasibility analysis of solid A company HR software marketing project management.And through the analysis of the status quo of the HR company's A software marketing,find out the existing problems of A company in the existing marketing mode.In addition,the author also uses the key management of WBS,Gantt chart and critical path method for project management tools and methods of A company HR software marketing project conducted a multi-faceted and multi-level analysis,combined with several important aspects of the project management,the formation of the management framework of A company HR software marketing project.Finally,the paper from the project management life cycle of A company HR software used in the shipping company on the project marketing project of project management application value as a case.It is proved that the project management of the marketing activities of HR software of A company can not only provide the basis and method for solving the current problems,but also can provide reference experience for other similar companies.