The Study On The Development Strategy Management Of Central Asia Agricultural Logistics Park

Modernization of agricultural machinery is prerequisite for the realization of agricultural modernization, and the flow of agricultural modernization is closely related to the modernization of agricultural machinery, agricultural as the main industry in Xinjiang, the government attaches great importance to Xinjiang agricultural development of circulation, as agricultural mechanization circulation of a form, machines, agricultural logistics park in Xinjiang gradually on the rise.Central Asia Agricultural Logistics Park is to agricultural machinery, electrical and mechanical, light truck and construction machinery as the set of transactions, display, storage, logistics as one of the large-scale and comprehensive market, become the target of Xinjiang as well as the large-scale, full-featured, well-equipped professional trading market, the central agricultural logistics park as the research subject. The following work:first, the paper summarized the existing domestic ten major agricultural trading market construction advanced experience on the basis of comprehensive analysis of the central agricultural logistics park by enterprise management strategy theory and analysis tools, such as the use of PEST analysis and the Potter five forces model to analyze the external environment and competitive environment of the park, creating supply chain model analysis of logistics park internal environment, analyzes the status quo of agricultural logistics park in Central Asia and facing problems, reveals the agricultural logistics park The existing strengths and weak nesses, opportunities and challenges, and on the basis of the SWOT strategy to match the matrix can be based on the S-O development strategy to develop the choice of recommendations. Second, based on existing strategic analysis suggestion s, put forward the Central Asia Agricultural Machinery electromechanical logistics park should focus on the implementation of the strategy include:the strategy of agricultural mechanization industry cluster, diversified development of large agricultural strategy, information strategy and distribution strategy. Finally, in order to implement development strategy friendly, this paper has proposed that perfect Park hardware and software capabilities, to enhance agricultural logistics park visibility; sound investment mechanism, form a highly efficient system of capital; build a agricultural information system, good agricultural electronic commerce; second-hand agricultural machinery market development, promote second-hand equipment re circulation; promote agricultural commodity flow logistics, information flow ,capital flow of organic integration of the specific implementation measures.