Research On The Development Strategy Of The West Coast Logistics Park Of Shandong Expressway

With the vigorous development of China's economy and the continuous advancement of the globalization process,the logistics industry has shown a trend of steady and rapid development since its rise,and it has increasingly tended to combine with advanced science and technology.This combination has promoted logistics.The leaping development trend of the industry.The logistics industry is widely regarded as an "accelerator" and a source of profit for the development of modern urban economy.As a representative of the service industry,it plays an important role in promoting the quality of national economic development,optimizing economic processes,and improving social welfare.Although China's logistics industry is in a period of rapid development,the mutual division of warehousing and transportation methods and the lack of cooperation,the complexity of the transportation operation system,the backwardness of infrastructure and logistics management technology,etc.,restrict the optimization and upgrading of the logistics industry structure.Under this background,a logistics park with intensive functions came into being.It first appeared in Japan as a new type of organization model.It is a logistics park that integrates warehousing,transportation,marketing,and management functions.The inevitable product of a certain stage has been widely used in China.At present,the Chinese government and certain forward-looking companies have gradually shifted the focus of logistics industry development to logistics parks,and the importance of logistics park development strategies has become increasingly prominent.Development strategy is the basic path in the growth process of an enterprise,and it is also an important way for enterprises to achieve long-term stable operation.The development strategy of an enterprise reflects the development potential and development goals of an enterprise.From the formulation of the development strategy to the implementation of the enterprise,it is necessary to use a reasonable method of analysis to obtain the most suitable development strategy for the enterprise.With the maturity of computer technology,Internet technology and embedded technology,under the policy support of the country and the rapid development of science and technology,the logistics industry on the same supply chain faces huge opportunities and challenges in the implementation of development strategies.In particular,the development strategy of the logistics park has been profoundly affected and changed.The development strategy of the logistics park should be combined with environmental analysis,based on its own advantages,and choose a development strategy that is in line with its own and social environment.Based on this,this article first summarizes the research status at home and abroad,and discusses and compares the status quo of the development strategy of domestic and foreign logistics parks,and combs relevant theories such as enterprise development strategy,competition strategy,strategic management,industry aggregation theory and value chain theory Research,and on this basis,take Shandong Expressway West Coast Logistics Park as a practical object,analyze the development strategic environment,basic situation,SWOT and development strategy design of the logistics park,and select the best development strategy through expert survey To make a choice on the development strategy of the Shandong Coast West Coast Logistics Park.For the development strategy of Shandong Expressway West Coast Logistics Park,the differentiation strategy is mainly focused on product differentiation,technology differentiation,service differentiation and brand differentiation strategy.The differentiation strategy of the park is expounded from four dimensions.As a development strategy of the logistics park,the differentiation strategy helps the park improve its core competitiveness,maintain its competitive advantages and location advantages,and exert comprehensive functions and professional business capabilities,thereby promoting the park's long-term stable development and leading the industry.