Research On The Development Strategy Of Jining Modern Logistics Park

Transportation, warehousing, logistics industry is fusion multiple forwarder and information service industry, is an important part of national economy. Modern logistics is a new form of organization and management of mass production technology, is the economic, social and technological development to a certain stage inevitable product. In under the situation of economic globalization and rapid development of information technology, modern logistics industry will have a huge role in economic and social development, the development level of modern logistics industry has become a measure of a country and region an important symbol of comprehensive competitiveness.Ulan Qab city traffic advantages of good location, very favorable for development of logistics industry. Ulan Qab city is located in the central region, which is connected to the northeast, north China, northwest three economic zones transport hub, the connection between the two economic circle of beijing-tianjin-hebei and shout silvering important node, is autonomous region of the \"bridgehead\", the east west north NaLian intersection, is also China to Mongolia, Russia and Europe’s major international channel, Ulan Qab city has five railway, more than two highways and provinces thoroughfare, formed the JiNing centered, well versed in the east, west, south, north and fast transportation pattern, for the logistics industry development provides a good traffic conditions.JiNing Ulan Qabcity modern logistics park as the core of modern logistics, planning, by the government macro management, logistics entity enterprise operate independently. However, for the strategic planning and management of logistics park, wulanchabu city and jining, there is no ready-made experience to follow, and construction investment is big, more land, involve wide, it is a huge project, must have scientific planning, strict implementation of safe, efficient and controllable. To this end, the author as in this paper the research content, in order to strategic management play a role of reference in the industrial park.In the process of research and writing, the author on the basis of widely collecting data, the development status of domestic and international logistics park were studied, the operational theory of logistics park development strategy as a red line, commanding summation, JiNing modem logistics park strategic choice on reasoning, using SWOT theory tools, combined with modern logistics industry analysis of the overall planning of Ulan Qab, it is concluded that the logistics park location is a comprehensive service logistic park, and the function of the park, the information platform construction, the future development strategy, etc, for the development of the park provides strategic thinking and operational Suggestions.