| Circulation of agricultural products has been a hot issue in the field of research, agricultural logistics park is an important carrier of agricultural logistics system plays an important role in the agricultural logistics system. It epitomizes the advanced level of agricultural logistics system can solve agricultural logistics resources scattered problems with weak competitive single agricultural product logistics, achieve economies of scale and specialization effects of agricultural product logistics, reducing logistics costs of agricultural products, and enhance agricultural logistics services various functions.In this paper, JN Agricultural Logistics Park Co., Ltd. as the research object, using the basic theory and analytic tools of strategic management, JN Logistics Park is located on the strategic environment and the company’s own conditions more systematic in-depth analysis, based on this established JN logistics park development strategy, the development strategy mainly consists of guiding ideology, strategic positioning, profit model, strategic objectives and strategic priorities, etc., and then on the implementation of the strategic plan of the proposed four safeguards that protect organizational functions, financial and material inputs security, human resource security and protection of corporate culture. JN overall logistics park development strategy can be summarized as "integration of three lines, two of promotion, good class" in the strategic planning of the integration of future cash flow logistics park, agricultural products and information flow, improve logistics park agricultural industrialization and functional integration level, to become the domestic first-class produce specialized logistics park, in order to accelerate the circulation system of agricultural products, and promote the industrialization of agriculture development, to achieve agricultural development, rural prosperity, wealthy farmers and make due contributions. |
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