Study On Media Management Of Automobile Vertical Websites "Auto-home"

In the context of the current era of the Internet, the rapid development of Internet media in recent years, the development of vertical sites especially fast cars, "auto-home" as one of the best, explore its policies on business, trends, in order for our other automotive verticals provide a reference, it is very meaningful, through the analysis of literature can be seen, there is no to our country automobile vertical websites media management research, we hope that this paper can complement the research content.With the rapid development of national economy and people's living standards improve, the car is becoming mass consumption of hot, its consumption in the course of the Internet and the media to act as a pivotal role. China's automotive vertical sites along with the rise of the Internet and gradually developed, compared to the traditional media, the Internet media have timely, massive, interactive and multimedia characteristics, and thus more and more by the majority of the audience's preference.This paper selects "auto-home" as the object of study of Chinese automobile vertical website because of its vertical sites in just ten years time, it has developed into the world's most visited auto site that behind the success there must be better than other vertical sites qualities.Based on the "auto-home" mode of operation and the development of analysis, hoping to find their business on the characteristics and advantages; and then SWOT analysis, advantages of “auto-home”, weaknesses, opportunities and threats analysis; based on the last the existing operating conditions, to propose a solution for the "auto-home" future business trends.