| The leather industry in our county is top of the world rankings, but according to the51job recruitment website statistics, domestic of leather products, leather productsand leather products accounts for only six over ten thousand of all industry domesticemployment. Compared with other industry, leather industry has small staff and lowemployment rate. On the one hand, employment difficulty is higher; talent to applyfor a job is not easy. On the other hand, enterprises have difficulty in recruitment,recruit a suitable excellent talent often takes six months to a year. There are more than2000domestic recruitment website, involves the billions of job category of retrievaldata. Search for leather industry talent employment through comprehensive talentrecruitment website is very time consuming.Based on the case of the leather talent website operated by Tsingwu technology co.,LTD.. Firstly, using PEST tool, potter five models and SWOT analyses three aspectsof the marketing environment: the macro environment, industry competitionenvironment and their own resources and environment. Study found that the macroenvironment of pigerencai.com is perfect, have a certain competitive power in theindustry and also has the certain advantage in resources.Secondly, using the STP marketing strategy analysis method to analyses the targetmarket and market positioning. Study refers that the target market positioning forpigerencai.com is the leather companies in Fujian province. Lock talent market fortalent in China’s leather industry.Finally, proposed the4p marketing strategy of pigerencai.com, and formulate themarketing strategies implemented safeguards. Aiming at the low utilization rate ofleather talent net exposed, resume the problem such as security, professional talentscarcity, this paper put forward the corresponding countermeasures and suggestions,such as through sales promotion policy incentive and corporate use of the site,through the perfect enterprise customer management system to ensure informationsecurity, through the establishment of university-enterprise cooperation to solve theproblem of scarcity of professional talents. In addition, in order to ensure the implementation of the marketing strategy, some suggestions is put forward: enhancethe core competitiveness, improve the leather talent network popularization system,improving the sales profit distribution system, improve enterprise customermanagement system, a sound system of customer experience, timely launch effectivesecurity measures such as sales promotion policy.This study has important significance to the further development of pigerencai.com,and also provides a certain reference to the development of leather industry talentrecruitment website. |
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