Analysis Of The Transmission Characteristics And Profit Model Of The Automobile Vertical Website

as of the end of 2014, China’s auto sales have exceeded 23 million, the country’s 35 cities in more than 1 million car ownership, of which ten cities more than 2 million vehicles. Cars are no longer expensive luxury goods, and become a must for ordinary people. Huge auto market, the inevitable need professional automotive media to provide information and services to the market, the automobile vertical websites with professional profound report content and flexible way of reporting become play the role of Fuji. The group of outstanding automobile vertical websites, through the nearly 10 years of development has achieved fruitful results, has a large number of active audience and high quality durable user stickiness, become the automotive consumer access to car information, the main channel.At present, the rapid development of China’s automobile vertical website, has begun to change from a simple information platform to a comprehensive service platform and even trading platform, some sites are still in the capital market to usher in a new development opportunities. Although many reports on this field, but from a professional point of view of academic research is relatively small, especially in the perspective of journalism and communication analysis. The classical theory in this paper, the communication of "5W" model, the autohome as a case system analysis of communication elements and characteristics of the mainstream domestic automobile vertical websites, combined with electronic commerce theory research on automobile vertical websites of role transition and profit model. In this paper, the theory and the case, the use of qualitative, quantitative two methods to carry out research.This paper consists of five chapters, the first chapter is the introduction, the author summarizes the research background, theoretical and practical significance, research status and research methods. The second chapter describes the development status of vertical websites, explain the origin and definition of the automobile vertical website, and describes the status quo of domestic and foreign automobile website. The third chapter is the key point of this paper, combined with the Autohome, the specific analysis of the main body, content, channel, audience, effect of the five elements of the automobile information communication process. The fourth chapter is the automobile vertical websites of commercial value and profit model, this chapter analysis the automobile vertical websites as the function and value of the information platform, interactive platform, dealers platform and business platform, combined with car site earnings to the profit pattern of composition for a detailed explanation, and is the second key foreshadowed. In the fifth chapter, the autohome, for example, systematic analysis of the automobile vertical website development process to the car business platform transformation of new ideas and new methods, automobile electronic commerce mode, the layout and the future of use of electronic commerce theory analysis.