Research Report On The Current Situation And Transformation On Website In The Background Of New Media, Illustrated By The Example Of Shaanxi Coal And Chemical Industry Materials Group Co.,Ltd.

Based on a case study of the website of Shaanxi Coal Chemical Materials Group Co.,Ltd.,The paper conducts a questionnaire survey and case interviews with the employees of propaganda work within the Group.Trying to fully present the new media environment,to Shaanxi Coal Group as the representative of the Chinese state-owned enterprises the status of the development of the official website and communication strategy.To explore the impact of the new media tide,with a special economic status and development style of the state-owned enterprises in the promotion of how to transition.The survey found that Shaanxi Coal Materials Web site of new media talent is better,but the site's communication status and content selection there are still lack of interaction mechanism,information presentation type of shackles,page layout design is unreasonable,public opinion monitoring mechanism lags and so on,need Improve the problem step by step.