The Study Of Operation Model For Professional Website On The Basis Of BPR

Since Michael Hammer and James Champy created their theory in 1990, Business Process Reengineering has evoked repercussions in the world of managerial theory. It has been regarded as the second revolution of management after the Total Quality Management in the 80's. The BPR broke through the Division of labor theory of Adam Smith, redirected organizations'management focus to the corporate process, thus help to establish competitive advantage in the age with fierce competition, highly diversified customer needs, and variable external environment.Right after it was invented, internet boomed immediately in a world wide range, economic globalization is taking shape gradually. In the internet era, corporations are facing the market with huge demands, but facing the competition from all over the world as well, opportunities and risks exist side by side. How to use network technology sufficiently to strengthen own competitive advantage and obtain more growth has become a critical issue to every corporation in the internet times.This study is based on the issues of professional websites'demands and standardization. The study starts from the background of BPR, discussed the overall BPR theory from the view of theory and application development. In the mean time, the study made a research on the basis of customer demands, redesigned the website operational model with BPR theory. This paper integrated BPR opinions that appeared in both China and abroad, expounded from 9 aspects that how BPR could be applied into the real world. It also analyzed the applicability of several BPR models, which will help to choose the most suitable BPR model according to one's own conditions.Based on above research, this study further discussed how industry association website could be operated more efficiently and effectively. Through the study on real BPR practices for some websites, it has been proved that whether a website could adjust itself in correspondence with changing environment, competitors, market and customer needs, the key will be whether the operational process could be reengineered. This work raised a few suggestions, ideas, and specifications for industry association website's operation, and that will help to build the website as authority and benchmark among the same type websites.