Problems Research On Logistics For Fresh Agricultural Products Cold Chain Of Huiyou Supermarket In Baoding

With the improvement of people's living standards, people are more demanding for the food quality, and fresh, safe, unpolluted and diversified products have gradually become their favorite. In the city, the chain supermarket is one of the main channels for people to get fresh agricultural products. In order to meet consumers rising demand for life and improve the competitiveness of enterprises in the food industry, the cold chain logistics that can secure rapid and timely delivery, freshness and safety of food came into being and began to be taken more and more seriously. Since the cold chain logistics is constituted by a number of links among which there are mutual influence and mutual restraint, which results in the complexity of the cold chain logistics. Therefore, the development of cold chain logistics management is facing severe challenges.Since the fresh agricultural products are perishable and difficult in storage and tra nsportation, a low temperature state in the circulation process is needed from producti on to sales constituting a “cold chain”. Operation level of cold chain logistics of chai n supermarket not only directly affects the quality of fresh agricultural products, but a lso affects the operating costs and its customer service level.Taking the HuiYou-mart in Baoding as the research object, from the development status of its fresh agricultural products cold chain logistics, this paper analyzes the problems existing in the purchasing pattern of its fresh agricultural products cold-chain logistics, the loss in the fresh agricultural products circulation, cold chain operation and cold chain logistics information, proposes specific intensified and direct purchase of fresh agricultural products for the fresh agricultural products cold chain logistics of HuiYou-mart to control the loss in fresh agricultural products circulation, develops standardized cold chain operation and optimum proposals for improving cold chain logistics information technology and platform, builds the evaluation decision-making index system with both logistics features of chain supermarket and characteristics of fresh agricultural products delivery, tries to integrate and improve the existing distribution model and puts forward appropriate measures to fill up the research content in terms of the distribution model of fresh agricultural products in chain supermarket. It not only improves the cold chain logistics operation level of fresh agricultural products of HuiYou-mart in Baoding, but also provides a reference for internal trade, business, logistics enterprises and other units in the fresh food cold chain logistics management.